The Benefits of Email Marketing

The Benefits of Email Marketing

Email marketing is an inexpensive way to reach a large audience and great way to improve existing customer relations as well as exciting new clients. It’s also a way to invite people and draw traffic to your website and let them know more about your products, services and/or special events.

You don’t need to be a genius to know that more visitors to your website can mean more business. Once you have an online presence, it is important to continually let people know that you are out there and make it as easy as possible for them to get to you.

We are frequently asked what the benefits are of doing custom HTML (+ plain text) email blasting using a service such as Constant Contact or Vertical Response, as opposed to simply sending out an attachment from your own email account.

There are many answers to this question, but the most important thing to know is that not all email clients are created equal. This means if you send your own email, from your own email client with an attachment like a jpeg, the way your email gets displayed on one persons computer or mobile device is different from the way the next person will view it. In many cases, jpegs and other attachments will not show up at all.

We feel that If you are going to the trouble of doing email marketing, you want to be sure that the recipient can view it easily. Thus, having your email created as a custom HTML (or plain text) document and sending it through an email service, is a way to ensure that your full message will be delivered regardless of browser compatibility.

Another important benefit of having an account with an email marketing service is to help build and manage your contacts. You can capture email addresses directly from your website using the “Join Our Mailing List” signup box, as well as expanding your list with a “Forward-to-a-Friend” link. An email marketing account also gives you access to reports that track the recipients who are opening and forwarding your email and clicking through to your website. This is valuable information that can give you insight as to whether your marketing strategy is working.

Along with all of the benefits, there are some design limitations that an HTML email presents. However, at Sunfish Design, we have the ability to customize your email and make it look unique and professional, retain and even enhance the integrity of your corporate identity.

Here are just a few practical rules for email marketing:

• Keep your message and design simple.

• Keep the important information up at the top of the email for easy message identification.

• Concentrate on a single promotion and/or provide helpful tips and specials.

• Make sure all of the people on your mailing list want to receive emails from you.