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LOGOS   Portfolio  |  Our Process  |  Fees  |  Logo Questionnaire

Logo Design Process

Our logo design process allows us to design the best logo for your business. This is how we do it:

1. Getting to Know your Business or Product

To begin, we do a Q & A with you, either in person or over the phone. We also have a logo design questionnaire that we ask you to fill out online if you wish. It helps to begin the process of working towards a successful logo design.

Some of the questions we cover are the following:

Business Profile - A summary of your business and history
Positioning - your service or product, brand and competition
Why the New Logo Design? - why are you developing a logo? - is it a logo for a new business, new product, sister product, new service, a redesign, etc?
Demographic - age, gender, income, location, lifestyle.
Previous/Current Marketing - What kind of presence do you currently have going? advertising, direct mail, graphic design, website, press, PR, etc.
Your Message - what are you trying to convey? strength, professionalism, youth, quality, etc.

2. Research and brainstorming

Based on the information we have about your company, we do some research of our own, considering competition, current market trends, what makes you or your product special, your goals, etc.

3. Design

We design options for your logo and narrow it to the 8 we present to you. We have 2 designers working on your project. Because of our experience, we are able to consider all of the media in which it will be used, taking care to make sure the logo design will work large, small, animated, embroidered, on various color backgrounds, etc.

4. Presentation / Feedback

The logo designs are presented in a PDF. Based on our fixed-price logo package, you then choose a design or combination of designs from the 8 unique choices and then prepare comments and changes, i.e. color, sizing, fonts, etc.

5. Revisions

Following client review, we make revisions to the design you’ve chosen. We do unlimited changes because we strive to create an identity that will establish a solid, timeless brand for your business.

6. Delivery in various formats

We supply you with your final logo design in any and all formats (jpg, tif, ai, eps, pdf)


los angeles logo design
los angeles logo design

Sunfish Design is a graphic and logo design firm located in Los Angeles that provides custom print design and all aspects of
web site design and development, including hosting, e-commerce, web site search engine optimization, marketing and more.

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