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Logos and Corporate Identity - Client Questionnaire

Thank you for your interest in Sunfish Design. Please take a few minutes to give us some details about your company, products and customers by filling out the form below. Answering the questions thoroughly will help to streamline the creative process and help us to determine what will best suit the needs of your company.

Email address   email address (re-enter)

1. What is the name of your company?

2. How would you describe your services and/or products?

3. What are the long term goals of your company?

4. Is this a new logo, an existing company without a logo, or a logo for re-branding?

5. Who are your main competitors or products/services/companies in the same general business? provide addresses to their websites if available.

6. How are you different from your competitors?

7. What’s the age range/demographic of your target customer base?


8. Do you have a tag line? If so, what is it, and would like it stated with your logo?

9. Do you have any specific imagery in mind for your logo?

10. Is there a specific design style you are drawn to or see inspiring the design (i.e. era or styles – 70s, art nouveau, pop art, cartoon, modern, etc)?

11. Do you have any color preferences, or existing brand colors?

12. Do you have any colors that you do not wish to use?

13. What adjectives should best describe your logo?

14. What feeling or message do you want your logo to convey to those who view it?

15. How do you prefer your logo to be worded or written out?

16. How would you like the typography to appear?
Example: script, bold, light, hand drawn, custom lettering

17. Do you prefer icon-based logo or text based logo or combination?

18. Where will you logo be used?

19. What logos appeal to you and why? What logos or websites have you seen that you like or catch your eye? Provide links and visual examples.

20. Do you have any preconceived ideas about the design of your logo?

21. Provide additional details and comments.




los angeles web design
los angeles web design

Sunfish Design is a graphic and web design firm located in Los Angeles that provides custom print design and all aspects of
web site design and development, including hosting, e-commerce, web site search engine optimization, marketing and more.

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